Turning blogs into social media content can be a daunting task, especially if you’ve not yet contemplated the transformation of your social media strategy. By transforming blog content into regular posts on various social networking platforms, it is possible to elevate the level of engagement for both readers and marketers alike.
With a keen eye for detail and an affinity for analytics, I have become adept at auditing my company’s digital properties and spotting any inefficiencies that could be rectified through content transformation strategies.
Create a Content Calendar
Before embarking on any transformative editorial projects, it is wise to devote sufficient time crafting the posts.
Social media content creation can be a demanding venture, so why not make use of an efficacious tool such as a content calendar? This helps you stay organized and ensure that all posts are published in a timely manner. Not only does this provide some relief from the stress associated with other tasks; it also provides consistency between your social media postings!
Develop a Content Plan
The second step in your social media content strategy is to outline what type of posts you will be creating.
Begin by mapping out the distinct types of content you would like to make:
Social Media Q&A Posts
Create an indispensable series of informative blog queries for your audience to answer. Ask them questions pertinent to their industry and level of expertise, then provide explanations and additional information where needed – all while posting updates with images and links. The dialogue with such posts can be engaging as well as educational; offering a fun experience along with practical tips and knowledge that can benefit your community!
Blogs are an ideal platform for elucidating complex subjects or incisive themes. Accordingly, it is imperative that you create informative blogposts on topics which address both sides of an issue in eloquent prose.
Prioritize Blog Posts and Turn Them Into SEO-Friendly Content
If your blog is a labor of love, you may want to consider taking it up a notch with some more structured updates.
If you’re in the habit of writing comprehensive posts, plan them out by creating an editorial calendar so that they won’t go unfulfilled. This process could be time-consuming; however, it will ensure that your blog content is consistently churned out on a consistent basis – which is just what Google needs!
Schedule your posts for publication by drafting an article schedule and providing yourself with both a short- and long-term plan for when to post; then simply follow these guidelines if you want to keep your blog content fresh and engaging.
Use Google’s Structured Data Tool to Improve Your Site’s Search Engine Rankings
Are you concerned about how your content is displaying on search engines? Don’t fret! Structured data offers an opportunity to optimize the display of your blog site’s content for the search engine.
The structured data tool, accessible through Google Search Console, allows you to identify and enhance the variety of rich snippets that are displayed in response to queries from potential customers.
With this tool, you can ensure that your content integrates with other established snippets on your site. Such as images, videos and audios.
Use Click To Tweet
In addition to leveraging your blog content for social media posts, you can also harness that material for email promotions or newsletters. For example, if a post within your blog is particularly captivating and resonates with customers’ needs and expectations of satisfaction – then by all means utilize it!
Our Click To Tweet tool makes it effortless for you to turn any text into an easily shareable Tweet from your blog. Follow these simple steps:
1. Navigate to the relevant post and select ‘Click To Tweet’.
2. Paste in your message’s content and hit submit.
Click To Link
If you are a seasoned social media user, the notion of turning blogs into engaging, shareable content may seem like an anomaly. However, it can be a transformative endeavor if your blogposts are regularly updated with fresh content.
With this in mind, it begs the question: how can one best transform his/her blogposts into social media shares?
Utilize these proven strategies and you will be well on your way to creating consistently shareable material for your social profiles!
1) Transform your posts into videos by using the video-tutorial feature for Hootsuite or any other video tool of choice. If you’re feeling particularly adventurous, why not try out GIFs instead? Just make sure that you add some captions beneath each image!
2) Invoking humor is always an effective strategy when crafting content. Utilizing humor with gravitas may elicit laughter from readers as well as garner attention within their feeds. Alternatively, infusing wit into your posts can also elicit giggles– both of which can aid in increasing traffic towards your website and providing valuable learning experiences for visitors.
and Any Other Contact Information in Your Headlines and Summaries!
A catchy, informative headline is essential to enticing people into clicking through and following your content on social media. It should be constructed in a way that highlights the salient points of the post; ideally, it should also include some form of call-to-action or inquiry regarding its subject matter.
For blogs, you can use a variety of formats like monospaced font (e.g., Helvetica Neue), single spaced text (as seen in this blog article), two-columns and even bullet points if need be! Consider what works best for your audience’s comprehension level before embarking on an endeavor involving multiple columns.
Don’t forget about contact information. Though it may seem basic, failing to include any contact information anywhere within your piece will frustrate your potential readers – who may end up leaving feedback lamenting their lack of knowledge about where to get in touch with you!
Add Action Steps
In addition to captivating news articles, blogs are an important element of effective social media content.
The diverse array of blog posts you can create offer a wealth of possibilities for creating compelling and shareable content that will ultimately impact your social presence in the most positive way possible. The combination of captivating images and informative text can provide an immersive experience that is both engaging and informative – making any social media post an extension of your business’ website without compromising its core values!
At times, you may feel as if your blog posts aren’t garnering enough attention on social media. Don’t sweat it. Instead, harness the power of action steps to illuminate the value proposition behind your content!
Tools
Facebook has an intuitive interface, so you don’t need any specialized tools to make it happen. You can upload images and text directly from your blog posts, or use an app like HootSuite or BufferApp to perform the job automatically with a click of a button.
Not everyone is fortunate enough to have an attendant who will post content regularly on their behalf. If this sounds like the case for you, consider utilizing a social media management tool like Hootsuite or even BufferApp to expedite the process! With its simple drag-and-drop interface and ease of use, this application makes it easy for anyone – regardless of experience level – to add new articles for publication on various platforms such as Twitter and Facebook; all without ever leaving their desktops!
and Resources to Your Blog Posts
If you’re adept at crafting essays and articles, then it might be time to consider turning your publications into blog posts. This transformation can help you create more engaging content for both social media platforms as well as e-newsletters.
Here are some essential blog tools that could come in handy when creating content:
Are you averse to the thought of promoting your blog posts? Don’t fret! On this occasion we’ll show you how to leverage them for maximum exposure. As an example, let’s take a look at what Social Media Examiner has done with promotional methods such as publishing them on their website before having them embedded on Twitter and Facebook – giving users just one place where they can find them!
7. Optimize Your Blog Posts for CTA
If your objective is to drive sales with blog posts, consider adding a call-to-action (CTA) button wherever possible. This simple addition can enable you to direct traffic from social media to that blog post landing page while providing them with an efficient way of contacting you in real time.
For instance, if you post about the benefits of using organic flour in baking, provide links either at the end of your piece or within it’s content – where one will be provided so readers can easily find out more!
Links
To spruce up your blog posts with links, create a separate tab labeled ‘Social Sharing’ in which you will post hyperlinks to any noteworthy blog articles. Then simply add captions or images to supplement content that is already available on social media platforms.
The quintessential solution for turning blogs into social media content is using the rich snippet markup of and , which permits users to click on any link within an article and conveniently experience its original form without leaving the site where it’s hosted. This results in a sort of customized experience-like clicking back to the original source within whatever other platform may be useful for follow-up research or similar purposes!
With this newfound potential for social media content, we can envision possibilities such as repurposing our valuable blog posts into compelling infographics or providing in-depth analyses relevant to our industry.
and Search
Search engine optimization (SEO) is the process of optimizing your blog content so it appears in high rankings when individuals perform searches on the internet. Through this, you can increase brand recognition and attract potential customers who are looking for products or services similar to yours!
With SEO, we’re referring to the optimization of your blog’s structure–that is, tweaking it to facilitate a more efficient search experience for potential users.
For instance, if someone conducts a Google search for a specific industry niche and you have an extensive resource dedicated to that topic within your blog, then they may be directed towards your page as an alternative option.
Next Steps
By transforming your blog into a social media channel, you’ve opened up an entirely new dimension of possibilities for connecting with your audience. With a plethora of social media platforms available today, it is essential to have a strategy that is applicable across these platforms – one that ensures that you are maximizing the potential these networks offer!
Did we leave anything out? If so, be sure to let us know! We would love to hear from anyone who has experienced success utilizing blogs as their primary social media channel – let’s hear it!
Do not hesitate to contact us if you wish to learn more about how you can elevate your social media presence and expedite your search engine rankings.
